Digital Outdoor Advertising | DOOH

You’ve probably noticed how billboards, bus-stop ads, and other types of outdoor posters are being replaced by digital screens in your city—it’s one of the latest trends: digital outdoor advertising. Semmántica is your outdoor advertising agency.

In the past, these spaces were accessible only to major brands, but their digitization and the rise of programmatic advertising have changed the game.

DOOH Locations

Hablamos de pantallas situadas en lugares públicos como calles o autopistas pero también centros comerciales, estaciones de transporte, aeropuertos y otros lugares de alta concurrencia/muy transitados. La multitud de formatos y tipos de publicidad exterior DOOH la hace muy interesante.

DOOH maximizes the impact of your onmichannel strategy

Consumers are omnichannel, and outdoor advertising takes advantage of the moments when they are “out-of-home” to make an impact and provide continuity to their user experience.

Advantages of DOOH over traditional outdoor advertising:

1. Targeting: these screens open up a world of possibilities for advertisers, being able to target by location, time of day or day of the week.
2. Remarketing: you can re-engage those passers-by who have seen your DOOH ads with personalized messages on their mobile devices.

When is DOOH the ideal choice for your brand?

• Si ya inviertes publicidad en redes sociales o publicidad programática, puedes añadir este canal con poco esfuerzo y aprovechar tus creatividades actuales.
• If you want to increase consumer traffic to your physical store or point of sale, thanks to the use of DOOH formats in the immediate area.
• If you want to push specific events such as store openings or other launches or sales.
• If you are a local business and you want to run a localized campaign in your city and even choose the busiest locations.
• If you have a seasonal product and only want to invest in the relevant season.
• If your product or service is linked to leisure, you can focus on employing DOOH in specific locations or on weekends.

If you’re interested in audiences associated with , for example, sporting events or specific locations like college campuses, you might be in the right place at the right time.

Semmántica your DOOH agency

If you are considering implementing a DOOH campaign, having a strategic partner can make all the difference.

En Semmántica somos transparentes y ofrecemos asesoramiento objetivo, siempre pensando en qué valor añadido puede aportar este canal a tu estrategia SEM. Además estudiaremos si es más ventajoso para tu negocio implementar DOOH dentro o no de la publicidad programática. 

Si estás considerando la publicidad exterior como un canal para tu estrategia digital contáctanos sin compromiso.