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360 Paid Media strategy

Profitable acquisition with Paid Media

We are a performance agency: every euro you invest in advertising has to come back as business. We design your Paid Media strategy and optimise investment across Google, Meta, TikTok, ChatGPT and programmatic so that Paid Media becomes your main lever for digital growth.

Investment split by funnelExample
Discovery
—
Consideration
Social · YouTube
Conversion
Search · PMax
Loyalty
Remarketing
10 yearsGoogle Partner Premier
4official partnerships
120countries where we have launched campaigns

How we start

First of all, we want to get to know you.

Understanding your business and your goals is our first step. It is the only way we can really help you, and we like to get into the kitchen: margins, seasonality, average order value, which product earns you more and which customer comes back.

“We do not manage campaigns. We focus on the growth of your business in a profitable and sustainable way; campaigns are the lever to achieve it.”

Daniel Fuertes Daniel Fuertes Paid Media Team Lead

360 approach

We do not stop at one tool. We look holistically at what your business needs to reach its goals and we choose channels based on that, not the other way round.

We land the strategy

We propose an investment split based on your business goals, your brand stage, the channels and your conversion funnel, with a results forecast for each scenario.

  • Business goals
  • Brand stage
  • Channels
  • Funnel

Reliable measurement

We make sure every conversion is measured properly before optimising anything. And we review your KPIs daily to react in time, not at the end of the month.

Official certifications and partnerships

15 years of experience running campaigns

Our track record is backed by certifications and strategic alliances with the main partners in the sector. Recognition of our work and of our commitment to excellence in every project.

  • PremierPartner-2026
  • Insignia Meta Business Partner Semmántica | Agencia Paid Media y Analítica
  • Insignia Certificación oficial Google International Agency Program
  • TikTok academy
  1. Google Engage programme

    One of the first Spanish agencies to join Google's first partner programme.

  2. Google Premier Partner

    We have been part of the Google Partners programme since its beginnings and reached the Premier tier.

  3. Google International Growth Agency Program

    Selected to access tools and resources specialised in international growth.

    Discover how we drive international expansion

  4. TikTok Strategic Partner

    We were selected as the only agency in Spain to take part in the launch of Video Ads within the TikTok partner programme.

  5. Meta Business Partner

    We earn the Meta Business Partner badge, which gives us access to specialised support and assigned account managers.

  6. Google International Growth Agency Program certification

    Google launches the certification for managing international campaigns and we earn it.

Nominations and awards

  • EMEA finalists, Google Ads Premier Partner Awards

    Fútbol Emotion 8 countries.

    See case study
  • EMEA finalists, Google Ads Premier Partner Awards

    Mayoral 16 countries.

    See case study
  • EMEA finalists, Google Agency Excellence Awards

    Desigual 28 countries.

    See case study

Sound familiar?

You invest in advertising, but you do not know whether it is making you grow

  • You do not know which channels are really generating the business.Each platform claims the same sales and nobody gives you the full picture.
  • You invest more, but you do not grow at the same pace.You raise the budget and the results do not follow. The cost per sale keeps growing.
  • You generate conversions, but they do not turn into business.The reports say everything is fine, but revenue does not move.
  • The platforms are a black box.You do not understand what works, what does not and why. That makes it impossible to decide.

Channels

We optimise your global Paid Media strategy

  • Search · Shopping · YouTube

    Google Ads

    We capture demand when your customer is already looking for you. Ten years as a Google Partner Premier managing campaigns in Spain and in international markets.

    Discover Google Ads
  • Meta · TikTok

    Social Ads

    We generate demand where your audience spends its time, with creatives designed for each platform and measurement connected to your sales.

    Discover Social Ads
  • Advertising in AI

    ChatGPT Ads New

    We are launching the first paid campaigns on ChatGPT, so your brand also appears when customers ask an AI.

    Discover ChatGPT Ads
  • Display · Video · CTV · Audio

    Programmatic

    We reach your audience across thousands of media with automated buying, inventory control and first-party data targeting.

    Discover Programmatic

Success stories

KPIs that move the needle on your bottom line

  • Desigual International Google Ads · 28 countries

    How we boosted their international growth with Google Ads

    • +86%Sales volume
    • +44%ROAS
    • +68%Conversion rate
    • −32%Cost per acquisition
    • Google Search
    • Shopping
    • International PPC
    • YouTube
    See the full case *Period depends on the case
  • Mayoral Multichannel strategy · 15 countries

    International sales growth in ecommerce

    • +55%International sales
    • +114%ROAS in expansion
    • +44%Conversions
    • −44%Cost per acquisition
    • Social Ads
    • Google Ads
    • Measurement
    • Google Analytics training
    See the full case *Period depends on the case
  • Aramón TikTok Ads · Winter season

    How we boosted sales and ROI with TikTok Ads

    • +2.500%ROAS
    • +880Sales
    • 190 €Average order value
    • 6,7 €Cost per acquisition
    • TikTok Ads
    • In-Feed Ads
    • Spark Ads
    • Remarketing
    See the full case *Winter campaign

What it is like to work with us

An extension of your team where you own the accounts

Total transparency and strategic vision. You control your assets and your data; we bring the method, the specialists and the technology.

A clear dashboard, always available

You check your campaign data at any time. And in our reports we interpret it with concrete actions.

  • The accounts are yours

    We access them from our manager account, but you keep ownership, control and all your history.

  • Your KPIs reviewed every day

    Our team reviews your campaigns daily and works on optimising them continuously.

  • Specialists by channel

    Highly specialised profiles who manage and optimise campaigns in their channel every day, with deep knowledge of its particularities and opportunities.

    Meet the team

  • Always up to date

    Our channel leads closely follow the news of each platform, assess their potential and work with the team to test them and add them to the strategy when they bring value.

  • Advanced automation and AI

    We spend our time on what really matters. Our ecosystem of automations watches your campaigns 24 hours a day: from detecting that your website is down, pausing campaigns instantly and alerting you, to adjusting investment according to the weather for travel clients.

Who does it

Highly specialised profiles who manage and optimise campaigns in their channel every day. Since 2026 they work as a single team with SEO and Analytics.

See the full team

Shall we talk about how to make your advertising investment profitable?

We review your accounts and tell you what we would change, with what investment split and what results to expect.

Sara Blasco
Sara BlascoBusiness Developmentreplies in under 24 h
Contacta con Semmántica

Work with usWe're hiring

Grow with a team that grows brands

We are looking for SEO, GEO, data and paid media profiles eager to learn from a senior team and with the backing of a group of 5,000 people. Zaragoza, Madrid and Barcelona.

See open positions