About Us

Semmántica's DNA

Beyond campaigns and data, what really drives us is contributing to your growth and making your brand take off.

Beyond campaigns and data, what really drives us is contributing to your growth and making your brand take off. This is how we work and how we got here.

How we work

Helping your business grow on digital channels is our essence, the reason we exist. In a sustained and profitable way, with no tricks and no gimmicks. And in that sense we thrive on it, because we keep taking on new challenges.

In four phases. Account diagnosis, data, profitable acquisition and presence in AI. A plan with goals tied to sales, not clicks. Activation with a dedicated senior team. A quarterly review with management to decide where to move the investment.

A service by people, for people. Professional, approachable, getting ahead of the problem and spotting opportunities for your business. Because attitude makes the difference.

“For me the most important thing is people, which is why taking care of my team and serving our clients with a vocation for service are my priorities as director of Semmántica”

Natalia Sampériz CEO and founder

What defines us

Long-term thinkers We have been working with our first clients for more than 10 years, and we are proud of it. If you are looking to launch a campaign in a hurry thinking only about today, then we are not your agency.
Honest We tell you things as they are, no tricks. What you see is what you get.
Committed We manage your budget and your data, and that is a big responsibility. We take our work very seriously. In fact, we won't lie if we tell you that sometimes it even keeps us awake at night.
Self-taught The digital world changes at a frantic pace, so staying up to date is a priority. We also love sharing what we learn: on our blog and in the AI Visibility Barometer.
Collaborative We have taken part in podcasts about Google Ads and digital analytics together with our clients. You can see them in Semmántica in the media.

Go to the blog

Our history

2008 Natalia Sampériz, Jesús Barón, Luis Erdociain and another master's classmate win Google's marketing prize in Spain and reach the European final.
2011 Natalia and Jesús found Semmántica in Zaragoza.
2012 Semmántica becomes part of hiberus and, that same year, Google launches Google Engage, its first agency programme, and Semmántica is one of the first partner agencies.
2013 hiberus Search is born, the group's SEO unit.
2014 Natalia starts giving in-person classes at more than 30 universities across Spain through the programme Google Actívate, an initiative of Google and the Ministry of Industry.
2016 Google launches its partner programme and Semmántica is one of the first Spanish agencies to earn the Google Partner Premier badge.
2020 Google selects Semmántica for the Google International Growth Agency Program.
2021 Jesús Barón leaves the company to drive a second business project.
2022 EMEA finalists at the Google Premier Partner Awards, International Growth category, with Fútbol Emotion.
2023 EMEA finalists at the Google Premier Partner Awards, International Growth category, for Mayoral. TikTok Strategic Agency certification.
2024 Finalists at the Google Agency Excellence Awards, International Growth category, for Desigual. Meta Business Partner certification.
2025 Semmántica is selected as a Matomo Implementation Official Partner, the first Spanish agency and one of the first ten in the world.
2026 Hiberus Search and Semmántica start working as a single Digital Growth team. The Semmántica hiberus digital growth brand is born, with five solutions and three methods: Sherlook, Moneyball and ChatGPT Ads.