International expansion

Diversifying and expanding into new markets strengthens your business. But you need the right strategy to get it right. Which market has the most potential? What do I need to bear in mind in each country? How do I decide which channels to invest in?

At Semmántica we answer these questions with a proven methodology that has helped brands such as Mayoral and Desigual succeed in 16 and 28 countries, respectively.

From opportunity to expansion: a clear roadmap

We don't improvise your expansion. Taking the leap into other markets calls for big decisions, which is why a clear roadmap makes the difference. We analyse where it makes most sense to grow based on your product, demand and the potential of each country. With data on search habits, channels, formats and keywords, we help you prioritise markets, define how to enter them and decide where to invest.

Whether you are starting from scratch or looking to grow in countries where you already operate, we guide you at every step: from identifying opportunities to validating the strategy and scaling what works.

Every country is a world of its own

Selling in new markets multiplies your business opportunities, but it is not enough to translate an ecommerce site into another language and launch it in a new market. Truly localising means understanding the culture, the codes and the search and buying habits of each country, so you can adapt messages, creatives and channels to what connects with its audience.

Our international experience also lets us anticipate key factors such as payment methods, logistics and customer service. We put all that knowledge at the service of your strategy to reduce uncertainty, make better use of your investment and speed up your expansion.

Markets where we have experience running campaigns

Google International Growth Agency Program

Semmántica is part of the select group of agencies certified by Google in its International Growth Agency Program. The programme gives us access to tools, strategic information and specialist resources to identify opportunities in other markets and support our clients in their international expansion.

Finalists three years in a row: Google Agency Excellence Awards

If there is one international recognition for an SEM agency, it is the Google Agency Excellence Awards, in which we have been nominated as finalists in all 3 editions since the International Growth category was created.