Sherlook Method

Tools tell you where you are. We tell you what to do to change that.

Today, there are dozens of platforms that tell you whether you appear in AI responses. You probably already know that you need to work on your reputation, your content, and your sources. The hard part is knowing exactly where to start and having a team to carry it out.

Whether you use Sherlook or the tool you already use, the result depends on who interprets the data and turns it into action. That’s the Sherlook Method.

The Sherlook Method: From Data to Action

With Sherlook or the tool you already use. It’s up to you; the method is the same.

1. Actionable diagnosis · first 2–4 weeks. Where AI models mention you, where they don’t, and what sources they draw from. We ask the questions your customers ask—using prompts specific to your industry—and measure whether they recommend you or simply describe you, as well as how they rate you compared to your competitors on the attributes that matter to your business.
2. Prioritized Action Plan · Months 1–2. What to do, organized by business impact, with assigned personnel and a timeline. Specified in detail: which source, which page, and which action come first.
3. Integrated, ongoing execution. SEO, GEO, content, PR, and social media all rolled into a single strategy, executed by the same team that conducted the analysis. Every month, we measure the before-and-after results for each model and the traffic coming to you from AI.

Why Semmántica?

• The person who designs your case manages your account. The same team handles everything from diagnosis to implementation and works directly with your e-commerce, content, and PR teams.
• Sherlook, or whatever tool you’re already using. We recommend Sherlook, our proprietary technology, but the method works just as well with Semrush, Profound, Peec AI, Otterly, or any other tool.
• SEO and GEO—one team. The same strategy for Google and AI, coordinated with your SEM campaigns.

What We Measure Each Month

We don’t ask you to trust us—we show you the before and after. These are the metrics you’ll see in every report.

• AI Visibility: How many responses you appear in, by model and by question type.
• Recommendation: Whether the AI recommends you or simply describes you in comparison to your competitors.
• Perception: How you are rated on the attributes that matter to your business.
• Sources and citations: Which of your own and third-party pages does AI use to talk about you?
• AI Traffic: Visits and conversions coming from AI assistants.
• Crawling: AI bot activity on your website.

The team

Semmántica and hiberus Search operate as a single growth team within hiberus: professionals specializing in SEO, GEO, content, analytics, and paid media, with more than 20 M€ in Google advertising managed over the past year.

Frequently Asked Questions

What is GEO?

GEO (Generative Engine Optimization) is the process of ensuring that AI assistants, such as ChatGPT, Gemini, or AI Overviews, mention and recommend your brand when your customers ask them about it.

What is the Sherlook Method?

It’s Semmántica’s GEO method, which includes three deliverables: an actionable assessment of how AI perceives you, an action plan prioritized by business impact, and the integrated execution of SEO, GEO, content, PR, and social media—all tracked monthly. It works with Sherlook or whatever tool you’re already using.

How is it different from an AI monitoring tool?

A tool tells you if you show up. We tell you why, which sources explain it, and what to do—and we do it with you. We can work with Sherlook or whatever tool you’re already using.

Do I need to update my website?

Typically, part of the work takes place on your website (content, structured data, AI bot crawling) and part off-site (reviews, media, communities). The analysis tells you the breakdown.

What is your brand’s AI saying today?

We’ll show you how ChatGPT and Gemini view you compared to your competitors and what we’d do in the first month.

Request your GEO assessment

See how the Sherlook Method works

Frequently asked questions