ChatGPT Ads · Now available in Spain
Your customers already ask ChatGPT what to buy and from whom. Since August 2026, ChatGPT shows ads in Spain. We set up a pilot with budget, goals and measurement, and at the end you decide whether to scale, adjust or stop.
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Sponsored
Data from OpenAI, reviewed on October 22, 2026.
Separate and labeled as sponsored. It does not change what ChatGPT answers.
These are the ones that see ads. Plus, Pro and Business don't. Neither do under-18s.
You pay per click, per impression or with a conversion goal.
It is the minimum daily investment set by OpenAI for accounts in euros.
Source: OpenAI, «ChatGPT Ads expands across Europe» and help center for Ads Manager.
You create your advertiser account and invite us. Our analytics team installs the pixel and the conversions API.
Campaigns by conversation topic, with copy and landing pages that follow the promise of the ad.
Since the platform still provides little data, we measure in your GA4: clicks, conversions and cost per result, compared with your other channels.
We show you what worked and recommend whether to scale, adjust or stop.
Your trial plan
Within 24 working hours we send you a pilot proposal for your business:
One of us will reply, not a salesperson:
Four details and we reply within 24 working hours.
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We test it first with our own group
Thanks to hiberus's office in the United States, we launched a ChatGPT Ads pilot there for hiberus before the channel reached Spain. It is hands-on experience that serves as a reference for designing new tests, setting goals and evaluating the channel in each business.
We are now launching the first campaigns with clients from different sectors in Spain.
Paid
The ad that appears below the answer. You buy it and measure it from day one.
Organic
What ChatGPT says about you inside the answer. We work on it with SEO, GEO, content and PR.
One team for both, so your brand says the same thing in the answer and in the ad.
Destinations, flights and hotels compared in a single conversation.
Searches for solutions to very specific technical needs.
Complex products that call for comparing and trusting before buying.
Considered purchases, with a high ticket and a lot of comparison.
Master's degrees and courses filtered by goal, method and price.
It is OpenAI's advertising inside ChatGPT. The ad appears below the answer, separate from it and labeled as sponsored, when the conversation relates to what you sell.
Yes. OpenAI extended ChatGPT Ads to 31 European markets, Spain included, in August 2026, and self-service has been open since August 31.
Users of legal age on the Free and Go plans. Those on Plus, Pro and Business don't see ads.
No. The ad goes separately, below the answer. To appear inside the answer you have to work on organic visibility, and we do that with the Sherlook Method.
OpenAI sets a minimum investment of €15 a day. On top of that comes our management, which we give you as a fixed price in the pilot proposal.
Yours. You create it and invite us as an agency, which is how OpenAI requires it. If one day we stop working together, the account and its data remain yours.
With OpenAI's pixel and its conversions API, connected to your analytics. Our analytics team sets it up, the same one that works with GA4, Adobe Analytics and Matomo.
No. Today it is an incremental channel: it reaches people who ask ChatGPT before searching and adds sales or leads on top of those you already have. That's why it makes sense to start with a small test and decide with data.
It is an early-stage channel and the platform still gives little data to optimize. What we do see is that people who reach a website from ChatGPT convert much more than from other channels, which is why it is worth being present with advertising too.
A member of the business development team will reply within 24 working hours with a pilot proposal.
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