Solutions

Data Analytics

Understanding how users interact with your digital assets is crucial, however, it is not enough to be able to make data-driven business decisions.

Our Data Analytics services

Everything you need to measure, understand and activate your data, in a single team

Measurement

Measurement with Google Analytics

Implementation and governance of GA4 and Google Tag Manager.

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Measurement

Measurement with Matomo

The measurement alternative that cares about privacy.

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Data quality

Digital analytics audit

We review your implementation so you can trust your data.

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Reporting

Reporting and data visualisation

Clear dashboards to decide faster.

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Attribution

Attribution marketing

Understand which channels really generate your sales.

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Optimisation

Data analysis and CRO

Turn analysis into conversion improvements.

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Training

Google Analytics 4 training

Help your team get the most out of GA4.

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Being able to define the digital assets objectives into measurable KPIs and translate these requirements into a measurement plan that guarantees reliable data collection is essential for drawing conclusions and activating the data.

Semmántica is your digital asset measurement agency, whether for web, e-commerce or mobile applications.

A clear roadmap for your project

We establish the following milestones in each implementation:

Measurement requirements: what are the objectives of the asset we want to measure? What is currently being measured? How is it being measured? What would we like to measure?
Measurement plan: we explain how we will measure the KPIs you need to monitor in order to meet your objectives.
Implementation guide: technical document with the necessary specifications to collect all the requirements included in the measurement plan. We meet with your development team to make sure the instructions are clear and walk them through the implementation and validation process. If you don’t have a development team we will create or recommend one.
Get the most out of your new metrics: once the implementation is complete, we’ll make sure you can get the most out of your analytics.

Success stories

Results you can check

Barcelona City Council

Public sector · Data Analytics

We teamed up with the Barcelona City Council to create a data dashboard office.

See case study

Sevilla FC

Sport · Data Analytics

A single view to measure Sevilla FC's digital performance

See case study

Caso de éxito: Consent Mode de Google Analytics: todo que necesitas saber

Consent Mode de Google Analytics: todo que necesitas saber

Who does it

Specialists in digital analytics, data engineering and attribution who measure what matters. Since 2026 they work as a single team with Paid Media and SEO.