Pinterest Ads

Make your brand part of the inspiration that drives purchasing decisions.

Pinterest has established itself as a strategic channel where inspiration, discovery, and purchase intent converge—particularly relevant for brands and industries where visuals play a decisive role.

Inspiration That Turns Into Actual Sales

Fashion, beauty, home decor, home, travel, food, weddings, DIY… Pinterest is particularly relevant for industries where users need to visualize, discover, and compare ideas before making a purchase decision.

If your brand thrives on inspiration, Pinterest is the channel for you. Industries such as interior design, home, travel, fashion, beauty, and DIY find their natural home on Pinterest

The main reason people use Pinterest is to seek visual inspiration. Pinterest is particularly relevant for industries where users need to visualize, discover, and compare ideas before making a purchase decision. With more than 1.25 billion monthly visits from people seeking inspiration, your campaigns reach a receptive and proactive audience.

Pinterest doesn’t replace your channels. It complements them.

At Semmántica, we take a holistic view of the social ecosystem and integrate Pinterest Ads into omnichannel strategies alongside others such as Meta Ads and TikTok Ads. We design full-funnel strategies based on the stage of the buyer’s journey the user is in—from discovery and inspiration to consideration and conversion.

We’d like to highlight two key facts: Pinterest can generate an ROAS that is 32% higher than that of other digital platforms and maximize customer acquisition with up to 11.4 times more leads.

Creativity, segmentation, and accurate measurement

User behavior on Pinterest combines discovery based on interests with the active search for ideas and products. Our experience managing campaigns on the platform allows us to leverage its targeting capabilities and connect creativity, audiences, searches, and purchase intent.

We design your strategy from start to finish:

• Visual and Catalog Strategy: Optimizing the data feed and product assets for e-commerce.
• Creative Services: We offer a specialized service for creating and adapting content tailored to Pinterest’s visual language and for testing different approaches.
• Advanced segmentation: We reach users based on their interests, search queries, and intent, combining prospecting and retargeting.
• Pinterest Trends: We analyze trends and changes in search behavior to identify opportunities and anticipate periods of heightened interest.
• Measurement and Attribution: Set up the Pinterest Pixel and conversion APIs correctly to measure your return on ad spend (ROAS) without losing track of any sales.

Why Choose Semmántica for Your Pinterest Campaigns

• Certified Specialists: We have certified specialists with experience in managing and optimizing paid media campaigns.
• Creativity and strategy in one team: In addition to managing your campaigns, we offer creative services to develop content tailored to Pinterest and aligned with your goals.
• Data-Driven Decisions: We combine strategy, segmentation, analysis, measurement, and optimization to ensure that every decision is geared toward business results.
• Multichannel Approach: We integrate Pinterest into a comprehensive paid media strategy so that all your channels work together seamlessly.

Ready to turn inspiration into results?

Work with us to turn your users’ inspiration into sales for your business. At Semmántica, an SEO-SEM agency, we design customized strategies for every business. Contact us and tell us about your challenges and goals.