If you are a retailer, this is the opportunity to automate and monetize your advertising space. Semmántica is the Retail Media and AdTech agency you are looking for.
Retail Media is the marketing and communication strategy that allows to generate advertising impacts from the retailer or marketplace assets, such as its website, app, e-commerce, media or even physical stores.
Después de la publicidad en red de búsqueda y la publicidad en redes sociales ésta es la tercera gran revolución. El AdTech o tecnología publicitaria que hace posible la compra y venta programática de anuncios.
In other words. As a retailer you need an AdTech tool that will facilitate the sale of your spaces/audiences/moments automatically. This third party software is the guarantee of transparency for advertisers.
In an industry in the midst of transformation – online sales, omnichannel consumers and increasing competition – retail media represents not only a great lifeline but also a great opportunity for retailers.
Many retailers have a wealth of data whose potential is not being tapped. And that’s where this new way of connecting advertisers with users comes in.
The key? Offer promotions and content that are relevant to the consumer. Brands are already willing to invest in Retail Media but only if the user experience is being improved.
Example of the possibilities offered by the optimal use of user knowledge:
Tell us what you need and we will introduce you to the people who would work with you.
Sara Blasco · Business Development · replies in under 24 h
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