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Don’t settle for “having” data. The raw data is like having loose ingredients. Now is the moment to bring this raw information to life. How do I draw conclusions from the data? What is it showing me about my target audience?
We are your Data Analytics and CRO agency that goes the extra mile. At Semmántica we not only collect, measure and visualize your data, but we also guide you in its activation.
For example, when performing web audits we often detect audiences that are likely to convert. We suggest you activate those audiences with paid media campaigns, for example in Google Ads or even international PPC campaigns. We will connect the traffic collected in one channel to another and of course we will measure its effects.
By analyzing the data, you know more about your customers’ behavior and, by activating it, you will capitalize on it.
We will also see where conversion is failing on your digital asset and know if you need an attribution project or a CRO project to optimize results.
Base your decisions on results and not on opinions. At Semmántica, we want every customer to understand their data Luis Erdociain, Analytics Tech Lead
Base your decisions on results and not on opinions. At Semmántica, we want every customer to understand their data
CRO – Conversion Rate Optimization – is a set of techniques that aim to improve a website’s performance in terms of its conversion rate.
First of all, we want to understand your business and its particularities. Once analyzed in depth, we will study the conversion funnel step by step.
At each point in the funnel we will make hypotheses, such as “what would happen if shipping costs were zero” or “what would happen if we placed the dresses category first instead of blouses”. With an A/B test we will see the result of applying this hypothesis, and if it is positive, we will extrapolate this change to the entire website.
In short, a lot of testing, a lot of testing and a lot of redesign. CRO will optimize your website at every step of the customer journey. Therefore, we could say that it is a surgical work on your digital asset.
CRO analyses are often left in a drawer because they require professional expertise that is not always available in-house.
We have those digital surgeons that operation after operation will take your website to the premier league of conversion.
Sabemos que puede ser abrumante la cantidad de información y datos que manejas en tu día a día. Y más complejo aún es determinar cuáles son realmente importantes para tomar decisiones estratégicas de negocio. No es lo mismo analizar resultados para un equipo de data que para un equipo de comunicación o creativo.
Semmántica es tu agencia de reporting y visualización de datos.
Una vez tu medición de activos digitales está establecida correctamente, diseñamos un cuadro de mandos seleccionando los datos más relevantes para tí en cada momento. A través de estos informes vas a poder visualizar de manera rápida e intuitiva datos en tiempo real. Nos encargamos de cubrir factores determinantes que te van a permitir saber lo que está pasando en todo momento en tu negocio.
Nuestros dashboards facilitan tu trabajo diario:
Interpretamos tus datos y te facilitamos la toma de decisiones. Los datos te empoderan a ti y a tu equipo
Al igual que existen datos de naturalezas muy dispares, también existe un amplio espectro de necesidades. Para ello contamos con un equipo capaz de crear cuadros de mando personalizados a través de las diferentes herramientas de reporting como Looker Studio, PowerBI, Tableau y BigQuery de Google Cloud.
We know it can be overwhelming the amount of information and data you handle on a daily basis. Determining which metrics are truly relevant for decision-making is even more complex. Analyzing results for a data team is not the same as analyzing results for a communications or creative team.
Semmántica is your reporting and data visualization agency.
Once your web measurement is properly set in place, we design dashboards by selecting the most relevant data for you at all times. Through these reports you will be able to quickly and intuitively visualize real-time data. We take care of covering determining factors that will allow you to know what is happening at all times in your business.
Our dashboards make your daily work easier:
We analyze your data and simplify your decision-making process. Data empowers you and your team
Just as data comes in many different forms, so do the needs they serve. For this purpose, we have a team capable of creating customized dashboards through different reporting tools such as Looker Studio, PowerBI, Tableau and Google Cloud’s BigQuery.
Being able to define the digital assets objectives into measurable KPIs and translate these requirements into a measurement plan that guarantees reliable data collection is essential for drawing conclusions and activating the data.
Semmántica is your digital asset measurement agency, whether for web, e-commerce or mobile applications.
We establish the following milestones in each implementation:
The leading tool on the market and currently the most complete one.
Large enterprises are choosing the Adobe Experience Platform.
Matomo, the most privacy-conscious analytics measurement alternative.
Ser capaces de trasladar los objetivos de negocio de estos activos digitales a KPIs medibles y trasladar estos requisitos a un plan de medición que nos garantice una recogida de datos fiable es fundamental para la extracción de conclusiones y activación del dato.
Semmántica es tu agencia de medición de activos digitales, tanto para web, ecommerce o aplicaciones móviles.
En todos nuestros proyectos de implementación establecemos los siguientes hitos:
Retail Media is the marketing and communication strategy that allows to generate advertising impacts from the retailer or marketplace assets, such as its website, app, e-commerce, media or even physical stores.
After search advertising and social media advertising , this is the third major revolution in digital paid media. AdTech or advertising technology that makes it possible to buy and sell ads programmatically.
In other words. As a retailer you need an AdTech tool that will facilitate the sale of your spaces/audiences/moments automatically. This third party software is the guarantee of transparency for advertisers.
In an industry in the midst of transformation – online sales, omnichannel consumers and increasing competition – retail media represents not only a great lifeline but also a great opportunity for retailers.
Many retailers have a wealth of data whose potential is not being tapped. And that’s where this new way of connecting advertisers with users comes in.
The key? Offer promotions and content that are relevant to the consumer. Brands are already willing to invest in Retail Media but only if the user experience is being improved.
Programmatic advertising is a type of automated advertising buying with machine learning technology that allows us to buy advertising space in the media of our choice with audience segmentation according to our target audience (interest, affinity, gender…).
A large part of the advertising inventory of the media (newspapers, television, blogs) is offered through RTB (Real Time Bidding). In this way, advertisers or their representatives can bid for these advertising spaces on platforms called DSPs (Demand Side Platform).
Thanks to this process, advertisers can find the most suitable spaces at a competitive price, achieving greater visibility for their digital advertising campaigns.
These campaigns can play a crucial role within the digital strategy to meet visibility objectives, reaching new potential customers. Programmatic advertising directly boost the number of impacted people in the upper funnel, leading to better conversion results overall.
Then you are interested in the new big trend using AdTech technology: Retail Media. Take advantage of your retailer position by exploiting the data you already have and taking your relationship with brands to another level.
Street displays, digital screens or macro-screens in crowded areas to reach your target audience
Connected TV can display relevant advertising for each user or household.
Have you noticed that your ad management dashboard indicates a figure (e.g., sales generated) that does not match the figure shown by your analytics tool? You are not the only one; each tool is based on a different attribution model, and therefore, we end up finding inconsistencies.
Attribution marketing is one of the big puzzles for digital professionals in recent years. Semmántica is your attribution marketing agency.
The omnichannel nature of consumer is undeniable. A person may have been impacted by a banner on the display network, then by a Instagram ad, searched on mobile for a related product, passed by the physical store and finally bought from the link they found on Google Shopping. To which channel should we assign this sale?
Each channel has probably played a role in this customer journey. Identifying these roles will not only give you insights into your target audience’s behavior, but will also help you optimize your advertising investment strategy.
Understanding how each channel contributes to the final conversion is the key to optimizing your advertising investment
A conversion window is not the same for a pair of slippers as it is for a vacation or the purchase of a house. That’s why we help our clients create an attribution model tailored to their business and target audience.
This analysis will lead to conversion paths: lines of research that clarify which channels are better suited for each stage of the sales funnel, such as Google Ads, LinkedIn Ads or TikTok Ads among others.
Attribution marketing is common to our two core competencies: advertising and digital analytics. It is the hinge that unites and strengthens both. In recent years, as the number of touch points and devices used by the consumer has multiplied, we have seen how it has become a strategic element. Semmántica is your SEM agency with the analytics expertise you need.
Diversifying and expanding markets strengthens your business. However, you need to have the right strategy to hit the nail on the head. Which market has the most potential? What issues should I be aware of in each country? How to choose the right channels to invest in?
Our campaigns attract high-quality paid traffic. We take into account aspects such as the search engines used in that country, the most appropriate channels and formats, or keywords related to your product. Our goal is to optimize all the elements involved in a campaign to ensure the best results.
We follow a proven methodology to both start from scratch abroad and grow faster in the markets where you are already active.
Selling in new markets multiplies your business possibilities, but it is not enough to translate your e-commerce into another language and launch it in a new market.
Our experience has taught us that each country is a world with its own culture and key aspects such as payment methods, logistics or customer service. We make these learnings available to you, because our goal is to accelerate your expansion. We have experience runing international PPC campaigns with the leading platforms: Google Ads, Meta Ads and Linkedin Ads.
Semmántica belongs to the group of selected agencies worldwide that can participate in this exclusive program. Its goal: to support us in the international expansion of our clients.
If there is one international recognition for a SEM agency, it’s the Google Agency Excellence Awards. We are proud to have been nominated as finalists in all three editions since the International Growth category was established.
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