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Digital assets measurement

Matomo

Is the privacy of your users' data your priority? Then Matomo is your solution, designed from its birth under the privacy-first premise. Semmántica, your Matomo analytics measurement agency.

Matomo

Matomo is a pioneering web measurement tool, leading the way in privacy and rapidly gaining popularity. Its core strength lies in its privacy-first design, ensuring 100% GDPR (General Data Protection Regulation) compliance, for example avoiding data transfers to the USA How?

Using Matomo allows you to store data securely on a server within the European Union, offering the choice of your own server or cloud storage through Matomo. When data privacy is a priority for your organization, Matomo is an excellent alternative to Google Analytics, proactively solving many of today’s pressing privacy concerns.

For this reason, many companies, organizations and public administrations are implementing it. A prime example: the European Commission itself chose to switch to Matomo several years ago.

If you use Matomo you have the possibility to store the data on your own server, choosing to locate it on a server within the European Union.

Semmantica first and only Matomo official partner in Spain

Semmántica boasts a proven track record of successful implementations for institutions including the City Council of Barcelona, the Community of Madrid, the City Council of Madrid, the Government of Castilla La Mancha or the Government of Andorra. That is why we were the first agency in Spain to receive the accreditation of official Matomo implementation partner and one of only seven agencies worldwide .

Advantages of choosing Matomo as a measurement tool

Beyond its core strength as a privacy-first tool, Matomo offers these key advantages:

  • Matomo does not use data sampling, guaranteeing a completely accurate collection of information.
  • As an open source tool, Matomo offers the transparency of a platform tested and audited by a community.
  • Matomo allows you to enjoy an unlimited number of websites, users and segments.
  • Matomo also offers other valuable functionalities browing session analysis through recordings and heat maps. This unifies quantitative and qualitative analysis—typically separate tools—into a single, comprehensive platform.
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