ChatGPT Ads

Your customers are already asking ChatGPT what to buy, where to find it, and which option is best for them. Make sure your brand is part of that discovery and decision-making process.

ChatGPT Ads opens up a new window of opportunity for brands. OpenAI’s advertising platform is now available in Spain and 30 other European markets, as well as in the U.S., Australia, New Zealand, Canada, Mexico, the U.K., Brazil, Japan, South Korea, and India.

This new advertising space allows brands to connect with high-value users right as they’re researching, comparing, and making decisions, integrating brands into one of the moments of highest intent in the purchasing process. Unlike traditional search, here intent is expressed through conversation.

The user explains what they need, provides context, considers alternatives, and narrows down their options until they find the answer they’re looking for. It’s a unique opportunity.

Your Paid + GEO Strategy: The Formula for Leading in ChatGPT

At Semmántica, we combine our expertise in paid media, SEO, and brand positioning on AI search engines (GEO) to boost your brand’s visibility across the entire AI ecosystem. Because it’s not enough to simply ask where your ad will appear. We build a comprehensive visibility strategy that connects advertising and organic presence throughout the entire discovery and decision-making journey.

Why Try ChatGPT Ads

The difference from traditional search lies in the richness of the context. Users no longer type in individual words; they explain exactly what they need, their budget, and the options they’re considering.

• Hyper-qualified intent: You gain access to a new way of understanding demand—one that’s much more conversational and tied to extremely specific needs.
• Early Strategic Learning: Starting today allows you to discover how these new purchase signals work and adapt your messaging, segmentation, and measurement.
• The momentum: The channel is rapidly expanding. If your brand isn’t occupying that recommendation space while your ideal customer is doing their research, your competition will.

Sectors with great potential

ChatGPT is invaluable when it comes to complex purchasing decisions that require research, comparisons, and confidence before taking action.

• Travel: Comprehensive planning where users compare destinations, flights, hotels, and experiences all in a single conversation.
• Technology and software: Seeking solutions tailored to specific integrations or technical requirements, rather than generic searches for “the best product.”
• Finance and Services: Complex environments that require breaking down information, comparing returns, and building maximum trust prior to conversion.
• High-value retail: Thoughtful discovery processes in which the high average ticket requires validation and detailed comparisons.
• Education: Real-time analysis of master’s programs and courses, filtered by career goals, teaching methods, and price ranges.

Accurate measurement from the very first click

As specialists in digital measurement and analytics, we work from the very beginning to implement both the OpenAI pixel and the conversion API, ensuring reliable measurement of the actual return on your campaigns in this new environment.

Why Semmántica?

• Pioneers in ChatGPT Ads in the U.S.: At Semmántica, we have already launched and analyzed ChatGPT Ads campaigns in the U.S. market, gaining firsthand insight into behavioral metrics, acquisition costs, and actual channel planning.
• Paid + GEO Ecosystem: We integrate your ad spend with GEO tactics to dominate both ad placements and generative responses. We’ve developed our own technology—Sherlook GEO Services—to audit your organic presence on the new LLMs.
• With over 15 years of experience in paid media, we are constantly staying up to date and specializing in international campaigns to help your business grow beyond the Spanish market.

Your customers’ search behavior has already evolved. Contact us at and ensure your brand’s presence where today’s most valuable decisions are made.