Sherlook: GEO Services

Position your brand in the age of Artificial Intelligence. Don’t just show up in search engines; become the trusted source for language models.

The reinvention of SEO: From Search Engines to AI Agents

The game has changed. Starting in 2025, SEO will no longer be just about ranking on the first page of Google. Now, the challenge is to train AIs to choose your brand as their go-to source.

With Sherlook, hSearch’s solution, we combine advanced tracking technology with expert service so your business can lead the digital conversation of the future. We monitor your digital footprint on platforms like ChatGPT, Gemini, and AI Overviews so that you’re not only visible but also cited.

How does Sherlook work? Our GEO methodology

We don’t ask. We investigate. . Sherlook identifies, connects, and analyzes data across five strategic stages to build a digital presence that AI platforms can understand, trust, and cite:

• Perception assessment. We evaluate the tone, sentiment, and sources through which AI currently perceives and represents your brand.

• Demand analysis. We discover what your target audience is actually asking AI platforms and language models.

• Competitive benchmarking. We analyze which competitors are gaining visibility in LLM-generated answers—and why.

• GEO Audit and Strategy. We optimize your content from both a technical and strategic perspective, making it more accessible and understandable to AI systems.

• Continuous improvement We implement action plans based on real data, tracking user transitions from conversational environments to your website.

The hSearch Team: Intelligence with a human touch

Behind Sherlook is a multidisciplinary team of more than 60 professionals (SEO journalists, technical specialists, and GEO experts) with over 10 years of experience. We combine deep expertise in organic search with an understanding of generative AI to build a cross-functional strategy designed to strengthen your visibility across the evolving AI search landscape.

Our credentials

Our technology and strategic guidance have enabled major brands to master the new search models:

Is your brand ready to be mentioned by AI?

If you want your content to be the answer chosen by ChatGPT or Gemini and want to maintain your relevance in the new digital ecosystem, Sherlook is your best ally. Contact us