Brand Presence in AI Engines

We analyze your brand’s presence across AI platforms and define actionable strategies to help make your brand the answer in language models. We don’t just pursue visibility; we build authority for the age of generative search.

Over 10 years leading the evolution of Search

Traditional SEO has evolved, and so have we. At hSearch, we understand that simply appearing on Google is no longer enough. Our multidisciplinary team of SEO/GEO strategists, technical specialists, and SEO journalists develops actionable strategies to help AI platforms such as ChatGPT, Gemini, and Perplexity recognize and cite your brand as a trusted source.

How do we work? Our SEO + GEO Formula

Our methodology is not a standalone service, but a cross-functional approach that combines traditional organic search with optimization for generative search.

Our service pillars:

• Data Intelligence with Sherlook: We use our proprietary tool, Sherlook, to monitor your brand’s digital footprint on AI platforms, identifying sources, mentions, and the sentiment with which large language models (LLMs) portray you.

• 360° Cross-Functional Strategy: We coordinate efforts with your IT, Marketing, and PR teams to ensure that the brand message is consistent and trackable by AI bots.

• Model Training (GEO): We go beyond content optimization by strengthening how AI systems understand your brand as an entity—through knowledge bases such as Wikidata and Wikipedia, alongside advanced structured data.

Mastering the 5 layers of modern SEO

We approach your digital presence from every angle to help your brand stand out to today’s—and tomorrow’s—algorithms:

1. Technical SEO: A flawless technical foundation to facilitate crawling by AI bots.

2. AIO (AI Optimization): Tactics for LLMs to learn your business model and context.

3. GEO (Generative Engine Optimization): Generation of citable and accurate content.

4. AEO (Answer Engine Optimization): Optimization for “zero-click” results and answer boxes.

5. SXO (Search Experience): We ensure that the AI’s response engages and converts the user.

Our credentials

Our strategic methodology has enabled major brands to lead the conversation on AI:

Is your brand ready for the future of search?

If you want to stop being invisible to AI agents and start becoming the authoritative source they recommend to their users, let’s talk. Our team of experts is ready to map out your roadmap in the new digital ecosystem.