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Adobe Analytics es una herramienta avanzada de medición de activos digitales que permite un seguimiento detallado del comportamiento del usuario en múltiples canales y plataformas.

Adobe está siendo la elección para empresas de gran tamaño que buscan una solución integral en sus procesos no sólo de medición sino de control y gestión de sus datos.

¿Por qué Adobe Analytics?

• Permite una personalización a gran escala, creando perfiles de clientes de forma unificada que ayudarán en la mejora de la experiencia de usuario y por tanto de su retención.
• Dispone de una potente herramienta de creación de cuadros de mando Adobe Workspace.
• Dispone de un sólido sistema de gobernanza que hace llegar a cada departamento la información apropiada, permitiendo que cada equipo pueda conocer los puntos de fricción en cada fase del negocio.
• Dispone de su propio Tag Manager. 
• Implementa análisis predictivos de alto nivel empleando machine learning e inteligencia artificial.

Los retos de la implementación Adobe

Los mayores desafíos de implementar la tecnología Adobe en la práctica son varios. Por un lado el poco personal capacitado que hay en el mercado y por otro un soporte internacional todavía muy mejorable. 

Semmántica, como parte del grupo hiberus, Gold Partner de Adobe, dispone de la experiencia en diferentes herramientas de Adobe que nos permiten estar respaldados por Adobe España, Adobe Italia y otros equipos internacionales que dependen de la matriz.

Además, tenemos en nuestro equipo profesionales certificados por Adobe para la realización de proyectos que han trabajado en proyectos internacionales de alto nivel tanto en sector público como privado.

Adobe Analytics, parte de Adobe Experience Cloud

Podemos emplear Adobe Analytics de manera independiente o dentro de su paquete de herramientas. 

El Adobe Experience Cloud comprende desde la adquisición de clientes hasta su retención y ofrece herramientas y servicios para analizar, personalizar y gestión de campañas en entornos digitales. 

Componentes de la suite Adobe Experience Cloud:

• Adobe Target: Herramienta de CRO (Convesion Rate Optimization) que permite crear ofertas y recomendaciones automatizadas personalizadas de forma que cada usuario pueda tener una experiencia más relevante. Dispone de una interfaz sencilla y se puede integrar dentro de cualquier plataforma digital. En Semmántica tenemos especialistas certificados en esta herramienta.
• Adobe Campaign: Gestión de campañas de marketing multicanal.
• Adobe Audience Manager: Crea y gestiona segmentos de audiencia. 
• Adobe Experience Manager: Simplifica la gestión de contenido y activos digitales.
• Adobe Advertising Cloud: Gestiona y optimiza estrategias publicitarias.
• Adobe Commerce Cloud: Centrado en la gestión de e-commerce.

¿Tienes preguntas sobre Adobe Analytics? Contáctanos sin compromiso. En Semmántica, agencia SEM y de medición de activos digitales estaremos encantados de ayudarte.

Adobe Analytics is an advanced digital asset measurement tool that enables detailed tracking of user behavior across multiple channels and platforms.

Adobe is becoming the choice for large companies that are looking for a comprehensive solution in their processes not only for measurement but also for control and management of their data.

Why Adobe Analytics?

• It enables large-scale personalization, creating unified customer profiles that will help improve the user experience and therefore retention.
• It has a powerful Adobe Workspace dashboard creation tool.
• It has a robust governance system that provides each department with the appropriate information, allowing each team to know the friction points in each business phase.
• It has its own Tag Manager.
• Implements high-level predictive analytics using machine learning and artificial intelligence.

Implementation challenges Adobe

The biggest challenges of implementing Adobe technology in practice are several. On the one hand, the lack of trained personnel in the market and, on the other hand, the international support still needs to be improved.

Semmantica, as part of the hiberus group, Adobe Gold Partner, has the experience in multiple Adobe tools that allow us to be supported by Adobe Spain, Adobe Italy and other international teams that depend on the parent company.

In addition, our team includes Adobe-certified professionals who have worked on international high level projects within public and private sector.

Adobe Analytics, part of Adobe Experience Cloud

Adobe Analytics can be used independently or as part of its suite of tools.

The Adobe Experience Cloud covers everything from customer acquisition to retention and offers tools and services for analyzing, personalizing and managing campaigns in digital environments.

Adobe Experience Cloud suite components:

• Adobe Target: CRO (Convesion Rate Optimization) tool that allows you to create personalized automated offers and recommendations so that each user can have a more relevant experience. It has a simple interface and can be integrated into any digital platform. At Semmántica we have certified specialists in this tool.
• Adobe Campaign: Multichannel marketing campaign management.
• Adobe Audience Manager: Create and manage audience segments.
• Adobe Experience Manager: Simplifies content and digital asset management.
• Adobe Advertising Cloud: Manage and optimize advertising strategies.
• Adobe Commerce Cloud: Focused on e-commerce management.

Do you have questions about Adobe Analytics? Contact us. At Semmantica, SEM agency and digital asset measurement specialists, we will be happy to help you.

The success of Google Analytics is undeniable: it is the most widely used tool for measuring user behavior on a website.

Digital analytics is constantly changing, so our specialists proactively stay at the forefront of all improvements and new developments in Google Analytics 4 and the entire Google ecosystem.

We provide specific trainings and courses on Google Analytics 4 in institutions and companies. Because truly understanding the tool and its potential is key to maximizing its value.

Migrations from other systems or to Google Analytics 360

At Semmántica we have performed migrations for businesses of all kinds, from e-commerce to national media companys. Are youe interested in migrating to Google Analytics 360 or Google Analytics 4? Feel free contact us. If you are wondering where to start, the first step is to carry out a Digital Analytics Audit.

El éxito de Google Analytics es innegable: es la herramienta más usada para medir el comportamiento de los usuarios en un sitio web.

Sabemos que la analítica digital cambia a diario, por eso nuestros especialistas están continuamente al día de mejoras y novedades tanto en Google Analytics 4 como en todo el ecosistema Google.

Impartimos formación específica sobre Google Analytics 4 en instituciones y empresas, porque nada mejor que entender tú la herramienta y sus posibilidades para sacarle el máximo partido.

Migraciones desde otros sistemas o a Google Analytics 360

En Semmántica hemos realizado migraciones para negocios de todo tipo, desde ecommerce hasta medios de comunicación de nivel nacional. Si estás interesado en migrar a la herramienta de pago Google Analytics 360 o a Google Analytics 4, contacta con nosotros sin compromiso.

Hemos sintetizado nuestra experiencia y aprendizajes varios artículos del blog. Te recomendamos especialmente Consent Mode de Google Analytics.

Si estás considerando contar con nosotros para tu estrategia digital contáctanos sin compromiso.

Logiscenter is a European benchmark in barcode, RFID, access control and point-of-sale equipment. In 2008 they were pioneers in their sector by launching an e-commerce site that serves a wide range of customers, from local stores to multinationals and large retailers.

The challenge

Our challenge was to launch their e-commerce in new countries and improve their performance in each of the markets in which they were active. With a catalog of more than 150,000 technologically complex products ranging in price from €4 to more than €6,000 and a highly competitive B2B environment, the challenge was set.

A solid expantion

We start with an in-depth analysis by country using exclusive Google tools to which we have access as members of Google Partners International Program. What was the result? A set of valuable insights such as brands and products in demand in a given market, specific search terms and audience information.

With this knowledge, we decided to expand to the Netherlands and Poland. Furthermore, we decided to focus on 7 of the 10 USA states we were active in. From there we established objectives and KPIs by country and started the optimization cycle that consists of reviewing, analyzing, improving and redefining new challenges.

_{(Period under analysis: July 2021 – June 2022 compared to the previous year)}

Product feed optimization

The continuous improvement of the product feed in Google Shopping is our obsession. Thanks to a well-thought-out and optimized structure, we have achieved unprecedented visibility of the entire catalog.

We implemented the latest Google functionalities such as enhanced conversions, which were applied in all countries. The use of Smart Bidding and Data-Driven attribution models has been decisive in managing the volume of campaigns and ensuring their success.

We have managed to differentiate in our measurement between potential and recurring customers, being able to determine several types of leads. These leads are contacted by the strong (and native) commercial department that Logiscenter has in each of the countries where it operates.

Online advertising brings results for B2B businesses.

There is a general belief that e-commerce and digital advertising are channels and tools for B2C businesses. However, there is huge digital potential for B2B e-commerce. Logiscenter has proved it, and at Semmántica we are proud of our role in its growth.

We are a successful case approved by Google

We are proud that Google has approved our success case with Logiscenter for external publication: Official Case approved by Google

Logiscenter es referente europeo en equipos de códigos de barras, RFID, control de accesos y puntos de venta. En 2008 fueron pioneros en su sector lanzando un ecommerce con el que atienden a un amplio rango de clientes, desde tiendas locales hasta multinacionales y grandes retailers.

El reto

Nuestro reto era lanzar su ecommerce en nuevos países y mejorar su performance en cada uno de los mercados en los que estaban activos. Con un catálogo de más de 150.000 productos tecnológicamente complejos cuyos precios varían entre 4€ y más de 6.000€, y un entorno B2B altamente competitivo, el reto estaba servido.

Una expansión sólida

Comenzamos con un análisis profundo por país empleando herramientas exclusivas de Google a las que accedemos gracias al Google Partners International Program. ¿El resultado? Un conjunto de insights valiosos tales como marcas y productos demandados en un determinado mercado, términos de búsqueda concretos o información sobre audiencias.

Con este conocimiento se apostó por expandir a Países Bajos, Polonia y de los 10 estados de EEUU donde eran activos centrarnos en 7. A partir de ahí establecimos objetivos y KPIs por país e iniciamos el ciclo de optimización de nuestras campañas PPC internacionales: revisar, analizar, mejorar y volver a definir nuevos retos.

_{(Periodo analizado: julio 2021 – junio 2022 comparado con el año anterior)}

Optimización del feed de productos

La continua mejora del feed de productos en Google Shopping es nuestra obsesión. Gracias a una estructura trabajada y optimizada hemos logrado una visibilidad sin precedentes del catálogo al completo.

Implementamos las últimas funcionalidades de Google como las conversiones mejoradas, que fueron aplicadas en todos los países. El empleo de Smart Bidding y modelos de atribución Data Driven ha sido determinante a la hora de gestionar el volumen de campañas y garantizar su éxito.

Hemos conseguido diferenciar en nuestra medición a clientes potenciales y recurrentes, pudiendo determinar varios tipos de leads que luego son contactados por el fuerte (y nativo) departamento comercial que Logiscenter tiene en cada uno de los países que opera.

La publicidad online SÍ da resultados en negocios B2B

Existe una creencia general de que el ecommerce y la publicidad digital son canales y herramientas para negocios B2C, sin embargo hay un enorme potencial digital para los ecommerce B2B. Logiscenter lo ha demostrado con creces y en Semmántica estamos orgullosos de potenciar ese crecimiento.

Somos caso de éxito para Google

Estamos orgullosos de que Google ha aprobado nuestro caso de éxito con Logiscenter para publicación externa: Official Case approved by Google

Semmantica belongs to the exclusive group of Google International Growth Program partner agencies selected worldwide. Their objective: to support us in the international expansion of our clients. Diversifying and expanding to new markets strengthens your business.

If you are just starting your international expansion

How do you identify markets with the greatest potential for your business, and once selected, how do you ensure an optimal entry strategy? These two crucial questions for international expansion are precisely what this program addresses.

1 – Opportunity identifier

We have access to an exclusive suite of Google’s tools to obtain reliable market data. We analyze from general country information—like GDP per capita, internet penetration, and search engine usage share— to more specific data, such as search volumes for your product category keywords. This comprehensive analysis allows us to evaluate, select, and prioritize the markets with the greatest potential for your business.

2 – Operational entry strategy

Choosing the right market is as crucial as its subsequent operation: the Go-to-market strategy. Consultants in logistics, user experience (UX), payment preferred methods, legal and labor requirements offer us valuable insights to make decisions about the entry of the future expansion market.

If you are already active across borders

International PPC campaigns are not something new for you, you are already active in other countries. However, if you aim to increase your market penetration or launch your e-commerce in a new country, this program will guide you and simplify the entire process.

• Country assessment: a group of experts, the Global Business Solutions Team will evaluate your brand position per market and your digital assets in detail. You will get a list of specific recommendations to enhance your website and other valuable insights.
• You are already present in several markets and you are considering entering a new one. We will initiate an exhaustive market study using Google’s exclusive tools, which, through a point-based valuation system will reveal where the greatest potential lies.

Program advantages for our clients

Belonging to this program equips us with advanced tools, the newest AI breakthroughs in internationalization, plus expert consulting and consistent training on different sectors and markets.