Brand Presence in AI Engines

We analyze and propose strategies to ensure your brand is the go-to answer in language models. We don’t just seek visibility; we build authority in the era of generative search.

More than 10 years leading change in search engines

Traditional SEO has evolved, and so have we. At hSearch, we understand that simply appearing on Google is no longer enough. With a multidisciplinary team (SEO/GEO strategists, technical specialists, and SEO journalists), we design action plans to ensure that new AI agents—such as ChatGPT, Gemini, or Perplexity—cite your brand as their preferred source of reference.

How Do We Work? Our SEO + GEO Formula

Our methodology is not a standalone service, but rather a cross-functional approach that integrates traditional organic search with optimization for generative search engines.

Our service pillars:

• Data Intelligence with Sherlook: We use our proprietary tool, Sherlook, to monitor your brand’s digital footprint on AI platforms, identifying sources, mentions, and the sentiment with which large language models (LLMs) portray you.

• 360° Cross-Functional Strategy: We coordinate efforts with your IT, Marketing, and PR teams to ensure that the brand message is consistent and trackable by AI bots.

• Model Training (GEO): We don’t just optimize content; we “teach” the AI about your brand by improving entity data in knowledge bases such as Wikidata and Wikipedia, and by using advanced structured markup.

We’ve mastered the 5 layers of modern SEO

We approach your digital presence from every angle to ensure that you are the top choice for current and future algorithms:

1. Technical SEO: A flawless technical foundation to facilitate crawling by AI bots.

2. AIO (AI Optimization): Tactics for LLMs to learn your business model and context.

3. GEO (Generative Engine Optimization): Generation of citable and accurate content.

4. AEO (Answer Engine Optimization): Optimization for “zero-click” results and answer boxes.

5. SXO (Search Experience): We ensure that the AI’s response engages and converts the user.

Our Credentials

Our strategic methodology has enabled major brands to lead the conversation on AI:

Is your brand ready for the future of search?

If you want to stop being invisible to AI agents and start becoming the authoritative source they recommend to their users, let’s talk. Our team of experts is ready to map out your roadmap in the new digital ecosystem.