Services

Digital assets measurement

Understanding how users interact with your digital assets is crucial, however, it is not enough to be able to make data-driven business decisions.

Being able to define the digital assets objectives into measurable KPIs and translate these requirements into a measurement plan that guarantees reliable data collection is essential for drawing conclusions and activating the data.

Semmántica is your digital asset measurement agency, whether for web, e-commerce or mobile applications.

A clear roadmap for your project

We establish the following milestones in each implementation:

Measurement requirements: what are the objectives of the asset we want to measure? What is currently being measured? How is it being measured? What would we like to measure?
Measurement plan: we explain how we will measure the KPIs you need to monitor in order to meet your objectives.
Implementation guide: technical document with the necessary specifications to collect all the requirements included in the measurement plan. We meet with your development team to make sure the instructions are clear and walk them through the implementation and validation process. If you don’t have a development team we will create or recommend one.
Get the most out of your new metrics: once the implementation is complete, we’ll make sure you can get the most out of your analytics.