How a B2B e-commerce business grows solidly internationally

Customer

Logiscenter is a European benchmark in barcode, RFID, access control and point-of-sale equipment. In 2008 they were pioneers in their sector by launching an e-commerce site that serves a wide range of customers, from local stores to multinationals and large retailers.

The challenge

Our challenge was to launch their e-commerce in new countries and improve their performance in each of the markets in which they were active. With a catalog of more than 150,000 technologically complex products ranging in price from €4 to more than €6,000 and a highly competitive B2B environment, the challenge was set.

A solid expantion

We start with an in-depth analysis by country using exclusive Google tools to which we have access as members of Google Partners International Program. What was the result? A set of valuable insights such as brands and products in demand in a given market, specific search terms and audience information.

With this knowledge, we decided to expand to the Netherlands and Poland. Furthermore, we decided to focus on 7 of the 10 USA states we were active in. From there we established objectives and KPIs by country and started the optimization cycle that consists of reviewing, analyzing, improving and redefining new challenges.

_{(Period under analysis: July 2021 – June 2022 compared to the previous year)}

Product feed optimization

The continuous improvement of the product feed in Google Shopping is our obsession. Thanks to a well-thought-out and optimized structure, we have achieved unprecedented visibility of the entire catalog.

We implemented the latest Google functionalities such as enhanced conversions, which were applied in all countries. The use of Smart Bidding and Data-Driven attribution models has been decisive in managing the volume of campaigns and ensuring their success.

We have managed to differentiate in our measurement between potential and recurring customers, being able to determine several types of leads. These leads are contacted by the strong (and native) commercial department that Logiscenter has in each of the countries where it operates.

Alberto Rodriguez

Chief Digital Officer
Logiscenter

Semmántica reviews our KPIs every day, detecting opportunities and anticipating possible problems

Online advertising brings results for B2B businesses.

There is a general belief that e-commerce and digital advertising are channels and tools for B2C businesses. However, there is huge digital potential for B2B e-commerce. Logiscenter has proved it, and at Semmántica we are proud of our role in its growth.

We are a successful case approved by Google

We are proud that Google has approved our success case with Logiscenter for external publication: Official Case approved by Google

Google Ads Campaigns

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International PPC campaigns

Expand your e-commerce internationally and access new markets.

Google Shopping Campaigns

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Digital assets measurement

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Customer