The most daring campaigns, the most ambitious budgets. See how Fútbol Emotion has given us one challenge after another and how we have boosted its international growth.
Fútbol Emotion has positioned itself as the leading brand in soccer equipment in Spain and is becoming and is becoming a key player in the European market. Fútbol Emotion runs more than 20 physical stores in Spain and Portugal and its e-commerce is present in many countries serving customers from all over the world. Its online sales account for 60% of its total revenues.
In an industry with fierce competition and a highly seasonal product, differentiation is key. Fútbol Emotion has been able to connect with its public in all dimensions. First offering a very specialized range, it has become one of the key allies of the major sports brands for the sale of their products. Then creating a unique customer journey, merging the online and offline experience. And finally, by sharing premium content such as their boot comparator videos and reviews on YouTube, a channel with more than 1 million subscribers.
Semmántica and Fútbol Emotion have been working together for 8 years. Always focused on campaigns that generate sales, we have evolved through different stages such as rebranding, hundreds of omnichannel campaigns and a progressive international expansion, selecting together country by country.
Spain, Portugal, Italy, France, Mexico, the Netherlands, Poland, Croatia and Germany. An e-commerce and product feed translated and optimized in 9 languages with their corresponding campaigns. We have guided the selection of new markets using exclusive tools we can use as members of the Google Partners International Program.Google Partners International Program.
For each expansion, we conduct exhaustive research and evaluation of several countries, taking into account macroeconomic and sector-specific data as well as our results from real campaigns previously executed.
Semmantica has been one of the 10 EMEA – Europe, Middle East and Africa- finalists for the “International Growth” category, which recognizes the work done in the management of Google Ads campaigns for the international growth of Fútbol Emotion. We are proud of this award that took us to Dublin in October 2022 to share experiences with agencies from all over Europe.
The customer journey has taken a radical turn in the digital era. In the case of soccer boots, even though online touchpoints have multiplied, the user still needs to try on the product. Fútbol Emotion wanted to find out how many of those customers impacted by their search campaigns had ended up making a purchase in the physical store.
For this purpose, Semmántica implemented the beta version of Google Store Sales Direct – Official Google Case published in “Think with Google. Knowing how many of the users impacted by Google Ads campaigns end up buying in a physical store was a great first step in understanding multichannel customer behavior.
Fútbol Emotion has been a pioneer in launching content adapted to TikTok reaching the younger generation. Semmántica has managed its TikTok Ads campaigns. Different formats for each objective. From InFeed reels and Spark Ads for brand awareness to Collection Ads focused on purchase conversion.
In September 2022 Fútbol Emotion was chosen by TikTok as the first Spanish company to implement the TikTok Video Shopping Ads beta. Our client was selected as the only company among only 15 in EMEA, and Semmántica was the only selected agency in Spain.
Hector Mainar
Chief Digital OfficerFútbol Emotion
At Fútbol Emotion, thanks to Semmántica, we have made a complete turnaround in our paid media strategy, increasing sales and customers both in Spain and in international markets
At Semmántica, our masterstroke is to know your business and your product in depth. A structured, meticulous work, with a daily review of KPIs, and special attention to the king categories: soccer boots and official equipment. All this would not be possible without teamwork where agency and client merge to row for the same goal.
We manage your SEM campaigns as an extension of your digital marketing department.
Expand your e-commerce internationally and access new markets.
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The social network with its own unique style that has transformed the content landscape. Certified as a TikTok Strategic Agency.
If you feel you could be getting more of your digital channels, reach out to us. Our purpose is to transform and elevate your digital strategy.
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