Codorníu decided to launch its own B2C e-commerce to offer not only its cavas but also its wide range of wines. They had two clear goals: to compensate for their product's high seasonality and to connect directly with its target audience.
Raventós Codorniu launched its own brand “15 Bodegas” in 2021 with a clear vision. To shorten the supply chain and offer all the group´s brands directly to their final consumers both in Spain and abroad, with special mention to the United States.
From Semmántica we have helped the client side by side since the launch of their D2C (direct-to-consumer) platform, ensuring the correct measurement of web traffic, sales and conversion funnel. We continuously focus on campaign optimization and conduct in-depth analyses of channel attribution. Highlights:
Vanessa O’Bree
Digital DirectorRaventós Cordorníu
Semmántica´s agility and the seamless synergy between their Paid Media and analytics services truly set them apart. We will keep collaborating together capturing high quality traffic
This Raventós Codorníu project has been challenging for different reasons, such as the launch of the D2C platform with a new branding on the market and the high competitiveness in the sector especially in Spain.
From Semmántica, we are proud of the seamless teamwork we carried out with the “15 Bodegas” specialists and with all the teams involved in the development and execution of the project.
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