If you are a retailer, this is the opportunity to automate and monetize your advertising space. Semmántica is the Retail Media and AdTech agency you are looking for.
Retail Media is the marketing and communication strategy that allows to generate advertising impacts from the retailer or marketplace assets, such as its website, app, e-commerce, media or even physical stores.
After search advertising and social media advertising , this is the third major revolution in digital paid media. AdTech or advertising technology that makes it possible to buy and sell ads programmatically.
In other words. As a retailer you need an AdTech tool that will facilitate the sale of your spaces/audiences/moments automatically. This third party software is the guarantee of transparency for advertisers.
In an industry in the midst of transformation – online sales, omnichannel consumers and increasing competition – retail media represents not only a great lifeline but also a great opportunity for retailers.
Many retailers have a wealth of data whose potential is not being tapped. And that’s where this new way of connecting advertisers with users comes in.
The key? Offer promotions and content that are relevant to the consumer. Brands are already willing to invest in Retail Media but only if the user experience is being improved.
If you feel you could be getting more of your digital channels, reach out to us. Our purpose is to transform and elevate your digital strategy.
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