Digital Outdoor Advertising | DOOH

Surely you have seen how in your city billboards, bus stop advertising display and other types of outdoor posters are being replaced by digital screens, it is one of the latest trends: digital outdoor advertising. Semmántica is your agency in outdoor advertising, also called DOOH (Digital-Out-of-Home).

In the past, these premium spaces were only accessible to large corporations. However, digitalization and the rise of programmatic advertising have leveled the playing field.

DOOH Locations

We leverage screens in high-traffic public spaces, from streets or highways to shopping malls, transport hubs and airports. The multitude of formats and types of outdoor advertising makes this channel exceptionally compelling.

DOOH maximizes the impact of your onmichannel strategy

Consumers are omnichannel and outdoor advertising seize their “Out-of-Home” moments to create impact and ensure a seamless user experience.

Advantages of DOOH over traditional outdoor advertising:

1. Targeting: these screens open up a world of possibilities for advertisers, being able to target by location, time of day or day of the week.
2. Remarketing: you can re-engage those passers-by who have seen your DOOH ads with personalized messages on their mobile devices.

When is DOOH the ideal choice for your brand?

• If you already invest in social media advertising or programmatic advertising, you can add this channel with little effort and leverage your existing creative.
• If you want to increase consumer traffic to your physical store or point of sale, thanks to the use of DOOH formats in the immediate area.
• If you want to push specific events such as store openings or other launches or sales.
• If you are a local business and you want to run a localized campaign in your city and even choose the busiest locations.
• If you have a seasonal product and only want to invest in the relevant season.
• If your product or service is linked to leisure, you can focus on employing DOOH in specific locations or on weekends.

If you have an interest in audiences linked for example to sporting events or specific locations such as the university you may be in the right place at the right time.

Semmántica your DOOH agency

If you are considering implementing a DOOH campaign, having a strategic partner can make all the difference.

At Semmántica, we provide transparent and neutral advice, always focused on the added value DOOH can bring to your SEM strategy. We’ll also thoroughly assess whether implementing DOOH within your programmatic advertising is the most advantageous approach for your business.

If you are considering outdoor advertising as a channel for your digital strategy contact us and we will study your case.