Connected TV (CTV)

Connected TV has transformed the way we consume TV content, making the experience more interactive and personalized thanks to the Internet connection.

The technology of Smart TVs, OTTs such as Netflix or Amazon Prime or other TV applications allows the launch of advertising with the characteristics and specifications of the digital world.

Relevant advertising in each household and user

One of the distinctive aspects of Connected TV is the ability to show advertising relevant to each user or household, known as Addressable TV. This means that, during the commercial break of the same program, different households can see different ads based on their preferences and consumption habits.

When can Connected TV significantly benefit your brand?

• If your target audience is a specific niche market, Connected TV allows you to segment according to content.
• If you aim to impact younger, innovative audiences who embrace new technologies and increasingly turn away from traditional media,
• If you are aiming for brand awareness, these campaigns excel at capturing viewer attention in high-quality, relevant environments, significantly boosting brand recall.
• If linear TV is beyond your budget. Connected TV channels require smaller and more focused investments.
• If you already use other digital channels such as Social Ads campaigns or programmatic advertising and want to diversify and use advertising in these moments of leisure.
• If you want to complement conventional TV campaigns, obtaining incremental coverage.
• If you are looking for greater planning flexibility than that offered by linear TV.

Most used Connected TV platforms in Spain

Semmantica guides you in your Connected TV campaign

If you are considering implementing a Connected TV advertising campaign, having a strategic partner can make all the difference. At Semmantica, we help you design and execute effective Connected TV campaigns that fit your business objectives. As an SEM agency, we like to be transparent and offer you objective advice.

Contact us today to explore how Connected TV advertising can boost your marketing strategy.