Programmatic advertising agency | Semmántica, agencia SEM y Analítica

What is programmatic advertising?

Programmatic advertising is a type of automated advertising buying with machine learning technology that allows us to buy advertising space in the media of our choice with audience segmentation according to our target audience (interest, affinity, gender…).

How programmatic advertising works

A large part of the advertising inventory of the media (newspapers, television, blogs) is offered through RTB (Real Time Bidding). In this way, advertisers or their representatives can bid for these advertising spaces on platforms called DSPs (Demand Side Platform).

Thanks to this process, advertisers can find the most suitable spaces at a competitive price, achieving greater visibility for their digital advertising campaigns.

Advantages of programmatic

Access to premium media of great interest to your audience at a reasonable cost.
Great variety of ways to impact the user not only with video, audio or image on conventional internet but also on new channels through Connected TV or Digital Out Of Home (DOOH) campaigns.
High optimization capacity: artificial intelligence, paired with the specialist expertise, drives more cost-effective campaigns.

Digital Out of Home Formats | Macro screens — Digital Out of Home formats | Mupis

Boost the upper-funnel and impact your conversions

These campaigns can play a crucial role within the digital strategy to meet visibility objectives, reaching new potential customers. Programmatic advertising directly boost the number of impacted people in the upper funnel, leading to better conversion results overall.

Is programmatic advertising a fit for your business goals?

If you are already a mature digital business using search and Social Ads campaigns and want to appear in new spaces, programmatic advertising is your next step.
If your goal is to gain visibility and increase brand awareness, programmatic advertising will help you reach new users.
If you want to achieve a high impact in a short period of time, you can do it thanks to its wide media network.

DSPs WE WORK WITH

If you are a retailer

Then you are interested in the new big trend using AdTech technology: Retail Media. Take advantage of your retailer position by exploiting the data you already have and taking your relationship with brands to another level.