Google Search Campaigns

Search Campaigns in Google Ads marked our beginnings and have been part of our daily work ever since. Capturing potential customers in the low-funnel is fundamental, since it is a time when they have already expressed a clear intention to purchase or search for a service, being very close to the final decision.

Keyword Research

The starting point in any search campaign is to identify what keywords your target audience is searching for. Before launching your campaigns, it is essential to conduct an analysis of the categories that will govern them. At Semmántica we draw up a personalized analysis plan to find the most relevant keywords for your business.

But we go beyond that. By executing this strategic and analytical plan, we can uncover new niches and business opportunities early on, thanks to our continuous optimization methodology. What does this mean? We monitor your results on a daily basis to enhance what works best, discard or rectify what is not bringing results and find keys that allow you to position yourself optimally in the Google search engine.

Campaign set-up and configuration

At Semmántica, we are continuously updating our strategies and practices to stay at the forefront of Google’s constant innovations. Artificial intelligence in Google Ads provides us with tools to feed the algorithm and give the search engine as much information as possible. Therefore, we apply both AI and different types of automations to scale the impact of your campaigns, always guided by the deep business knowledge provided by our specialists. With the advent of LLMs, Google Ads is taking significant steps in this regard, and we follow them closely.

E-commerce Search Campaigns

Though not all searches are transactional, we know where to find your potential customers. E-commerce Search Campaigns are the perfect complement for your business to acquire the highest visibility within the Google ecosystem. Your products will be primarily displayed on Google Shopping, however, Search Campaigns will provide the perfect boost to drive the most sales.

Lead Generation Search Campaigns

At Semmántica we have vast experience in the management of qualified lead generation campaigns, for example in the education or in B2B sectors. We know that capturing the right leads will help companies optimize their sales processes, reduce acquisition costs and ensure sustained growth by focusing on opportunities that are more likely to convert.