Adobe Analytics

Adobe Analytics is an advanced digital asset measurement tool that enables detailed tracking of user behavior across multiple channels and platforms.

Adobe is becoming the choice for large companies that are looking for a comprehensive solution in their processes not only for measurement but also for control and management of their data.

Why Adobe Analytics?

• It enables large-scale personalization, creating unified customer profiles that will help improve the user experience and therefore retention.
• It has a powerful Adobe Workspace dashboard creation tool.
• It has a robust governance system that provides each department with the appropriate information, allowing each team to know the friction points in each business phase.
• It has its own Tag Manager.
• Implements high-level predictive analytics using machine learning and artificial intelligence.

Implementation challenges Adobe

The biggest challenges of implementing Adobe technology in practice are several. On the one hand, the lack of trained personnel in the market and, on the other hand, the international support still needs to be improved.

Semmantica, as part of the hiberus group, Adobe Gold Partner, has the experience in multiple Adobe tools that allow us to be supported by Adobe Spain, Adobe Italy and other international teams that depend on the parent company.

In addition, our team includes Adobe-certified professionals who have worked on international high level projects within public and private sector.

Adobe Analytics, part of Adobe Experience Cloud

Adobe Analytics can be used independently or as part of its suite of tools.

The Adobe Experience Cloud covers everything from customer acquisition to retention and offers tools and services for analyzing, personalizing and managing campaigns in digital environments.

Adobe Experience Cloud suite components:

• Adobe Target: CRO (Convesion Rate Optimization) tool that allows you to create personalized automated offers and recommendations so that each user can have a more relevant experience. It has a simple interface and can be integrated into any digital platform. At Semmántica we have certified specialists in this tool.
• Adobe Campaign: Multichannel marketing campaign management.
• Adobe Audience Manager: Create and manage audience segments.
• Adobe Experience Manager: Simplifies content and digital asset management.
• Adobe Advertising Cloud: Manage and optimize advertising strategies.
• Adobe Commerce Cloud: Focused on e-commerce management.

Do you have questions about Adobe Analytics? Contact us. At Semmantica, SEM agency and digital asset measurement specialists, we will be happy to help you.