Many businesses have data but not all take advantage of them. We convert data into information and information into a competitive advantage.
Don’t settle for “having” data. The raw data is like having loose ingredients. Now is the moment to bring this raw information to life. How do I draw conclusions from the data? What is it showing me about my target audience?
We are your Data Analytics and CRO agency that goes the extra mile. At Semmántica we not only collect, measure and visualize your data, but we also guide you in its activation.
For example, when performing web audits we often detect audiences that are likely to convert. We suggest you activate those audiences with paid media campaigns, for example in Google Ads or even international PPC campaigns. We will connect the traffic collected in one channel to another and of course we will measure its effects.
By analyzing the data, you know more about your customers’ behavior and, by activating it, you will capitalize on it.
We will also see where conversion is failing on your digital asset and know if you need an attribution project or a CRO project to optimize results.
Base your decisions on results and not on opinions. At Semmántica, we want every customer to understand their data Luis Erdociain, Analytics Tech Lead
Base your decisions on results and not on opinions. At Semmántica, we want every customer to understand their data
CRO – Conversion Rate Optimization – is a set of techniques that aim to improve a website’s performance in terms of its conversion rate.
First of all, we want to understand your business and its particularities. Once analyzed in depth, we will study the conversion funnel step by step.
At each point in the funnel we will make hypotheses, such as “what would happen if shipping costs were zero” or “what would happen if we placed the dresses category first instead of blouses”. With an A/B test we will see the result of applying this hypothesis, and if it is positive, we will extrapolate this change to the entire website.
In short, a lot of testing, a lot of testing and a lot of redesign. CRO will optimize your website at every step of the customer journey. Therefore, we could say that it is a surgical work on your digital asset.
CRO analyses are often left in a drawer because they require professional expertise that is not always available in-house.
We have those digital surgeons that operation after operation will take your website to the premier league of conversion.
If you feel you could be getting more of your digital channels, reach out to us. Our purpose is to transform and elevate your digital strategy.
Home » Services » Data Analytics and CRO
Please wait while you are redirected to the right page...
